My-pic-1

Hi, I’m Poli. A Senior Product Designer based in the Netherlands. Currently working at Automattic.

How I work

I believe in following a structured UX process with some room for flexibility.

Research is a crucial part of my process, followed by understanding the future product vision and how the current project fits into that. I always work in collaboration with stakeholders, utilizing workshops or frequent check-ins to ensure alignment.

During the UX design phase I examine all the user flows and how they all fit together harmoniously within a feature or product. My next vital stage is user testing, the moment of truth, where I can validate or challenge my designs & assumptions and reiterate. The final stage is perfecting the product with detailed design, covering every last detail and collaborating with development to ship the product.

12 years of experience

NOW

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2021

Senior Product Designer

Automattic, Fully remote

2021

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2017

Senior Designer

Booking.com, Amsterdam

2016 

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2015

Lead UX/UI Designer

Forter, E-commerce fraud prevention, Tel Aviv

2015

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2013

UX/UI Designer

Pumika, UX/UI & digital strategy agency, Tel Aviv

2014

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2010

Designer

Freelance projects for various clients

2013 

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2012

Designer

Hebrew University Student Union, Jerusalem
Skills & Experience
  • UX Design
  • UI Design
  • Web Design
  • App Design
  • Research
  • Design thinking
  • Facilitation
  • Strategic thinking
  • Typography
  • Illustration
  • Branding
  • Image making
  • Leadership
  • Team work
  • Creativity
  • Hard working
Knowledge & Tools
  • Figma
  • Sketch
  • Invision
  • Illustrator
  • Photoshop
  • After effects
  • HTML & CSS
  • Wordpress
  • Usertexting.com
  • UserZoom
  • 🍳 Cooking
  • House DIY
  • Basic drumming
Contact me
poligilad@gmail.com